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SEMrush which conducts competitor backlink analysis. Moz provides a number of insights from competitor analysis. A great local citation needs to be seen as credible and trustworthy by both people browsing the web and Google. This is why established brands such as the Yellow Pages (Yell) Trustpilot and Thomson Local are great places to start. www.brandinnovation.co.za A citation tells Google that your business exists and Denmark Phone Number List legitimate, and that what you say is accurate because it can be corroborated from multiple sources. Therefore, providing consistent names, addresses, and phone numbers across websites is critical to Denmark Phone Number List a trust signal to Google. Here's what a typical Google Local package looks like on a search results page